What sees is what sells! This couldn’t be anymore true and strikingly apt for Business cards. Keeping up with the tradition, every person aims to eat dust to achieve the desired targets for its business. As a support for a flourishing venture, the business cards are a visual tag or a zipped piece of information on a paper that in one shot conveys what you are selling! The worth and commitment of the service provided must flow out of the little piece of paper you conveniently hand over to the clients. Focal point of the detail is in the card which should be crisp and simple, as the circulation of the card is infinite.
Searching for all the above super advantages, Ian Baldwin, business card and graphic designer, was one to vouch for. He can and always does this little spark or spell to your business cards and the output is impressive.
Ian, I believe, understands that a good, less shabby, complimenting and client oriented card can do wonders for the business and leave a positive impression on the client. One such example was re-inventing Rick Wait’s (a photographer) business card. Creating a business card for a photographer can only be done by a creative artist and Ian was definitely a good choice. The original card design was based on clear-classic idea; an abstract, which I doubt if Rick’s work could identify itself with. The old version had a 2D Camera with Rick initials “RW” within the camera, white background and black pen-sketch for the logo. Ian, took the original version, redefined the logo keeping in mind client’s photographic genre. He inverted the colors with black background, replaced 2D logo with 3D and carved a camera for a retro concept. The new version was more enhanced and modern, while Rick’s name written completely and in bold letters, no abbreviation used.
The idea was initially sketched on paper and later finished prints were materialized in matte marbled finish, as per Rick’s satisfaction. The beauty behind Ian’s work was designing something complete opposite than the original art-work for the same business and yet doing it with basic “Black & White” color scheme. The back of the card has been used to write down contact details and any other relevant detail extracted from Rick’s website. Suitable QR code is printed on the business card as well which links to his site and relative icons were used for the work. Final product defines the core strength that lies in this small project, however requires an expert design intellect.
The range and customized schemes available for business cards might confuse you but then; so are the kinds of businesses that demand them. A pink-glossy, brown-matte, techno-color, textured, etc. it can by anything. The famous part of designing cards is the wide horizon of “personalization” that client can experiment with.
A little ignorance in getting suitable business card designed from the right graphic designer might just convey the not so good impression of the kind of business you run, work or services you offer. Don’t ignore the yield this small package may serve you! Check out Ian Baldwin’s work and portfolio at ianbaldwindesign.com.