- User Experience: The success of a website is completely dependent on the user experience. Though having the right context and discoverability of content are important parameters in success metrics, if the users don’t get the experience they are looking, for all these parameters have no weightage. The content is there for the users to consume and if no users are there, however good your content is, it is of no use.
- Future Scalability: One of the best things that work in favour of a responsive website is future scalability. There are new devices and screens coming up every now and then. Having a responsive website gives you a better chance that it will support newer devices and screens in future eliminating the need to get it designed again from scratch.
Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come. These websites are agnostic to devices and their operating systems. It is a win-win situation for both website owners and users. Users are happy to have a consistent and best experience across all devices. The website owners and content publishers, on the other hand, don’t need to build versions of their website for every popular device platform, which they expect their audience might be using.
It is in the interest of all to adopt the responsive web design approach rather than compartmentalising website content into disparate, device-specific experiences.
In today’s scenario when digital content is meant to be viewed on a spectrum of different experiences, responsive web design is the way forward. Responsive web design is the latest and the most flexible solution to design that addresses the difference that pops up accessing the website across various devices.