There is a misconception that the Middle Eastern countries are the sole representatives of the Arab world. In reality, the geographical expanse of the Arab world reaches far wider when it is correctly defined by countries, which are Arabic speaking. Such countries are 25 in number with a combined population of 358 million. Whenever the term ‘Arabic world’ comes, images of sand, camels, stories of Ali Baba and his 40 thieves just spring into mind. This area is a cradle of civilisation and has a rich culture and heritage.
The Islamic art is rich in patterns and geometrical floral designs with intricate work. This denial of figurative art, as it is forbidden in Quran, made way for powerful Arabic calligraphy and abstract depictions.
In spite of all this wealth of calligraphic design for inspiration, web has so far failed to deliver support for Arabic fonts. It should have been ideally the other way round. But things have started taking shape with advances in internet browser support. Web designing has become a pivotal step in terms of business marketing and the Middle Eastern countries have also realised their power. They have started working in the direction of including hottest web design trends in their websites like the rest of the world for the betterment of their business prospects.
Let us see what the hottest web design trends in these Middle Eastern countries are.
- Representative Content: The catchy content, which is appealing and comprehending, is the need of the hour. To fulfil it, two approaches are taken. One is the globalisation of typography and the second representation of the demanded content, which helps in for a much sight-catching preview.
- Typography: With the rebirth of flat design and the popularity of minimalism, typography is taking a more central role in Web design. Until now there were very few trusted and faithful fonts that allow for really beautiful typographical-based Arabic web designs. Tahoma, which is available in Latin and Arabic, is the number-one used font.
- Responsive Web Designing: It is a way of building a website that responds to the size of the browser. Thus, the need of creating and maintaining different versions of the website for mobiles and desktop is eliminated. As we know, the Middle Easterners love their smartphones. People carrying two-three phones are a usual sight there and they exceed the world’s average of 99% active mobile connections by a big margin. Qatar has a rate of 209% usage followed by Kuwait of 192%. So, having a responsive web design for websites is not a choice, but a need.
- Flat Design: Like the rest of the world, in the Middle East too, the fad of flat design has been glooming in the cyber cafes and web designing departments. The success of flat designs is attributed to the fact that it entices the reader to the fullest.
- Social Media: Earlier communication was considered to be a really hectic task, but social media made it easy to express views. The Middle Easterners are making ample use of social media to express views on subjects they can’t otherwise express. A big chunk of the population is active and spending 3-4 hours daily on online social activities. This has made using the social media for the purposes of communication, promotion and advertising a really hot trend in the Middle East.
- Use of Images and Short Videos: Instagram popularity is on the rise, especially among the teenagers. In spite of sending texts, they prefer to convey through images and short videos. So, in the latest trends of web designing, the organisations are promoting their page through pictures and short videos.
- Dynamic Search: People in the Middle East are the top online buyers. According to data, 40% of the Middle East users have done online purchase in last month, which is much more than the UK where only 22% of the users bought online in the same month. In such a scenario, having dynamic search options and even pre-entered text to guide customers into entering their desired keywords is considered as one of the top e-commerce web design trends in the Middle East. Dynamic search includes autocomplete feature that allows the user to search for their relevant products just by keying in the first few initials in the search box. The search algorithm within the website platform then searches for products accordingly and shows the relevant keywords in a drop box.
- High-Resolution Images: Most customers in UAE believe in the power of visual conviction and tend to add images to describe product more than the text itself. These images need to be in high resolution to appeal to the user.
The knowledge of the latest trends in a certain region is a must if you want to succeed. These tips can help you in designing the websites keeping in mind the customer preferences of the region. Remember, good marketing decisions are based on knowledge and not numbers.