Ari Krzyzek, better known as “Chykalophia” is a popular graphic and web designer from Indonesia. Chykalophia Design is a firm operated by Ari and being setup as a full-time art studio in Glenview, Illinois.
We recently got a chance to speak with Ari on different design aspects and she was humble enough to share her thoughts and experience for readers of DesigningTips.com. Don’t forget to check out her design tips at the end of this interview.
Excerpt from Ari Krzyzek’s website:
Once upon a time, we had a dream to make a big impact in design industry. We’ve been through a lot of dialogues with small to medium business owners to accomplish their visions through our designs. Today, we’re proud to be a goal oriented design studio focusing on how to make you look great. Literally!
DesigningTips.com – Please tell us a little about yourself, where are you from and how you ended up being a designer?
Ari Krzyzek – Well I am from “island of thousand temples” Bali, Indonesia. After finishing my high school, my parents wanted me to apply for the scholarship in Tourism School of which, I think, I really didnt have any desire for. In the meanwhile TV advertisement and magazine attracted me (I refer to the Ads Artwork/Ads Design), just then I realized my wish to become a graphic designer. I applied to Art School where I got my Bachelor of Arts in Visual Communication Design. I’m currently setting up my design studio in Glenview, IL along with my husband…
DesigningTips.com – Is it necessary to go to a design school to become a good designer or is it enough to “attend the school of hard knocks”?
Ari Krzyzek – I wouldn’t say it’s necessary to attend design or art school though it gives you a lot of experience and perspective on working as an artist, improving your skill by learning and experiments. It also gives you an opportunity to build a network of designers you trust in case you need a support for a big project. But then I also know many designers who didn’t get a Bachelors or didn’t go to design school and are doing great on their own. It’s a matter of preference I think.
DesigningTips.com – What are the key elements for a good design? Is good design a function of creativity … of sound experience … or both?
Ari Krzyzek – If you would have asked me this question few years ago, my answer would have been creativity but design is not ONLY about that. Creativity is a big part of design but you really need to make sure you have the right solution incorporated with the right function. If you think of design as a simple thing, yeah sure….every designer can make creative business cards or flyers. But when you think of design as a solution and you (graphic designer) as a problem solver, it is more complex than just creativity. You see, a brand identity project is not just about creativity. You’ll need to find the right nuance to know how the design will approach their target market and more.
So, I guess to answer your question: the key element of good design is creative solution.
DesigningTips.com – What inspires you and your designs?
Ari Krzyzek – Ugh…. tough…. I don’t know… anything pretty I guess. It could be from the gradient color of trees during autumn, some fancy invitation sets, painted decorative tile or Bali beach view. To me, as long as it is captured by my “pretty sixth sense” I can start to work on some design.
DesigningTips.com – Is there any real difference between designing a brochure/pamphlet/logo, room in a home, or clothing for a beautiful woman?
Ari Krzyzek – In the early stage of process, it’s possible that there might be some differences. But even though it’s a different branch of design, I think the basic process: research, brainstorming-ideas, sketch, revisions and final design would be the same.
DesigningTips.com – How do you work on design projects? I mean, what design software, applications and design tools you use the most for your projects?
Ari Krzyzek – I use most of the Adobe Creative Suite but the most frequent ones are Photoshop, Illustrator, Indesign and Dreamweaver.
DesigningTips.com – Are there ever times when design changes are radical?
Ari Krzyzek – Design is a learning process for both me and my clients. We attempt to minimize these types of changes by trying to understand each other’s mission for the project, understanding the branding and company. Although when it happens, both parties should understand why such changes are needed before proceeding to the next stage.
DesigningTips.com – Can you tell us about your design portfolio and clientele (people you have worked with & for)?
Ari Krzyzek – I’ve worked with clients around the globe. Most of my clients are from Bali, Singapore, Poland, UK, Australia, and of course the US. I’ve worked with Department of Defense contractors, exotic fashion lines, TV celebrities and a lot of other really fun people. I’m also working with high end restaurants, multi-million dollar start-ups and some very cool non-profits.
DesigningTips.com – Any design tips you would like to share with freshers who are just starting out in the design industry?
Ari Krzyzek – One thing: Never Give Up! Yeah, it’s true that there are thousands of graphic and web designers out in the market. But there’s only one “you”. So make yourself ready, shape up your artistic mind with creativity and roll! Good Luck!