We keep hearing this term minimal, but what exactly is it and how can we get the most out of it?
Minimalism can be described as stripping away of all unnecessary elements and focusing on what needs to be there. This seems to be simple, but actually it needs a lot of pondering because to convey everything and that too with a minimal design is not an easy job.
Minimalism is a timeless style. Consider the logo of Nike, which has been there for decades now. A simple swoosh, which is easy to remember, iconic, and immediately connects with the users. It has all right characteristics of a great minimal logo design.
Minimalism has to encourage purpose, so take your time to find that perfect mark. The funny thing is that a great design can come to you in a flash or take years to perfect; there is no rule that is set.
Following the trend of minimalism in web design, minimal logos can also be very inspiring. Minimal logos are the “in” thing from brand marks to badges on website home pages.
Here are some great ways to create a minimal logo style in your design work:
- Black and White Is the Key: Think of any minimal logo first in these colours. Does it deliver what it is supposed to? Any addition – whether it is texture, colour or gradient – comes only when it passes the black and white test.
- Clever Use: Minimal does not mean that you don’t have to use illustrative elements, but it actually needs you to be clever in choosing ‘when’ and ‘where’.
- Retro Is the Flavour: Retro designing is in trend, so why to resist on picking up the idea from there and then building upon it. Dig in when was the last time minimalism was in trend and pick up cues from there.
- Make Use of Grid: Grids are very handy when it comes to a lot of designing, including the minimal logo design. It is a tool to help logo designers create shapes, which are harmonised geometrically, thereby assisting in the process of building a logo. You can generate a crisp, clear, clean and effective design making use of grids to create a strong sense of alignment with the body copy, headings and graphic elements.
- Stick to the Geometrical Shapes: The human mind is accustomed to recognising the geometrical shapes. You can say that it is in our genes. Galileo Galilei has beautifully described it as, “The universe cannot be read until we learn the language in which it is written. It is written in mathematics, and the letters are triangles, circles and other geometrical figures, without which it is humanly impossible to understand a single word.” Capitalise on this and design your logo on it to connect to the users immediately.
- Refrain from Embellishing: This is perhaps the most important thing to keep in mind. Most the times, the designer is tempted to add that little something, which ruins the concept of minimal completely. Care should be taken to keep such temptations in check and create a logo that conveys the message clearly at a glance without adding anything extra.
- Be Courageous Enough to Bend Some Rules: Going by the rule book, you cannot do something unique. You have to take your chance and bend some rules in the process if you want to do something unconventional and everlasting.
We all know the importance of logo for a company. It is basically a visual cornerstone of a company’s brand. Minimalism provides you with a chance to explore the depth of symbolism with your design. The company’s identity is visually expressed through its logo, so while designing one, the designer should think around what the company stands for. If he can express that in his design, it will definitely provoke a favourable response and that logo will be a timeless creation.
The beauty of minimalistic designing lies in the fact that when there are fewer elements fighting to be seen, you can be more direct in your approach. You can convey your message without really fighting for attention. A minimalistic design can really help enhance the overall communication and the flexibility of the design, especially in terms of application.