In this entry, we will be discussing about one of the fastest booming industries and this is definitely going to help you if you are planning to join the race as one of the players. Why is it important to build an e- commerce website in a user-friendly way? Why should you refer to articles like these before you start building your e-commerce website? What are the few basic points you should consider, which will help you achieve your long term goals as an e-commerce venture? These are a few most important aspects, which influence an e-commerce website’s success and we will discuss about the same in this entry. Building an e-commerce website using a ready development platform isn’t a big deal, but building one with the perfect design plan is. Here are 8 website design tips for e-commerce portals.
Have a Search-Friendly Design
An e-commerce website is all about selling goods and the number of goods listed on the website is certainly going to be high. The design aspect on the search part stands out to be the most important factor of how easily the buyer can get to the things he is looking at buying. Design the search tab and the categories of the goods and consignments in a friendly and simple way.
Simplify the Navigation Process
It often happens that users enter your e-commerce website and search for a specific product under specific category and finds it, but he changes his mind and wants to buy a different product or may be the same product from a different brand. In this case, a lot of e-commerce websites have loads of back buttons; avoid multiple back buttons, which might lead to the end of session or session crash. Offer a reverse buying option to the user on the same page; if you do this, you are successful in acquiring the user and may be also partly successful in doing a sale. Now imagine that it happens with more than 30 or 40% of your visitors. Does it make sense? Design easy navigation.
Make the Search Bar Visible and Keep it Within Reach
How visible your search bar is and how easily the visitor can find it is what majorly matters to how often or how many products and users would directly search on your website. Many sites place the search bar in some corner. Have you not seen that as a problem to look for the search bar? Most of us do.
Build an SEO Friendly Website
Having a good design and user friendly navigation is what matters to make your website SEO friendly. Have the XML sitemap properly done and place the Robot texts in the right places. Develop the website with relevant keywords and rich content, which goes well hand in hand with the design.
Make ‘Out of Stock’ Look Pleasing: When you look at this message, often you might decide of not coming back to the particular site again. It is certain for an e- commerce website to have some goods out of stock, but when you convey this to the user do make it sound pleasing so that the user contacts you back again for the same product. For example, replace the word ‘Out of stock’ with “We are at your help and we will get back to you soon with your product”.
Consider the Trending Goods Being Sold
There are many reasons as to why a selling trend might have got created, but keeping that aside for now consider the current e-commerce trends when you are developing your website. Try and place the trending goods with rich design and message at the most visible place on your website. The certainty of a user buying these goods would be more over the goods you have on your website.
Make Your ‘Deals and Offers’ Design Simple
It is very obvious today that every e-commerce website or service offers some or the other deal on all the products. But does the design of how you offer matters? Yes, it certainly does. It’s like give a gift with a smile over slapping and giving a gift, which will still not be accepted. Make the deal offering as attractive as possible so that the users use them more and more.
Make It Easy for Your Buyer to Contact You
We see that most of the new e-commerce websites coming up of late have failed to place their contact information in the right place. Often buyers still go to Google and search for the contact details of the seller. The more accessible you are to the user through how well you place your contact details is also one reason why a buyer would come back to you. Place your contact details visibly.
With the discount driven war in the e-commerce industry, the trends keep changing regularly. The above listed points are the common loopholes in the new e-commerce websites we see today. Considering these points can help your online portal see improvements in the revenue and engagement.