Graphic design is a complicated subject for some. Integrating creative art with technology, graphic designers create high quality images in various formats for use in diverse campaigns. The role of a graphic designer isn’t always easy. The pressure of making a high quality image that perfectly reflects the requirements of a client as well as the task itself can prove to be difficult to deal with.
Within this field, comes the daunting logo design, carrying with it the responsibility of defining a company, product or service with a small and concise design that’s not too complicated, yet communicates perfectly what it’s meant to convey across.
For those who need help, we’ve created guidelines that detail 8 practical graphic design tips to give a new edge to your logo. This will help those having problems designing logos and symbols that their clients desire.
- Keep It Simple: Any logo has to be simply designed (and therein lies the hard part). Imagine the most basic shapes that you can that represent the client’s needs and proceed to find variations or make modifications to it to make the right kind of logo. If possible, have several sit-downs with the client and understand what they want it to look like. Addressing this is the most vital part of getting started and if you do it well, it could save you a lot of time from having to redesign and definitely can make the client happier with your care and involvement in the project.
- Color Code: Color code the design of the logo to represent what the client wants it to look like. Basic color codes to follow are:
- Red: It’s associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
- Orange: It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
- Yellow: It’s associated with joy, happiness, intellect, and energy.
- Green: It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
- Blue: It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
- Purple: Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It signifies wisdom, dignity, independence, creativity, mystery, and magic. Light purpleevokes romantic and nostalgic feelings.
- White: White is associated with light, goodness, innocence, purity, and cleanliness. It is considered to be the color of perfection.
- Black: Black is associated with power, elegance, formality, death, evil, and mystery.
- Make the Background Transparent: This is obvious to most, but not all. Keep the background of the logo transparent and possibly save the image you create in a PNG format. This helps the client more easily integrate the logo into any design that they are going to be using with it.
- Circle or Square: If the logo needs to be designed within a confined space, go with the basics. Make it a circle or square; other designs like diamond shapes and oblongs make the design look weird, unfamiliar and non-relatable. This is only specific for those that need the design to be inside a shape.
- Make It Copyrightable: Copyrights play a huge part in logo registration. Don’t copy a random logo off the net and then change it to suit the client. Make something original and pass it through the Google Image Search to make sure there are no exact matches. This is only the basic test you can do, but your client will appreciate it.
- Become a symbol: The logo is a symbol that symbolizes a company and what it does. If the logo you design doesn’t correspond to the company, there’s minimal chance that it will be accepted.
- Design in High Definition: If you submit low definition designs to a client that’s technically sound, they won’t be very happy. Unless specified, the logo must always come in 3840×2160 dimensions with a pixel depth of at least 300ppi. These are whopping files to transfer, but your clients will love you for the good quality service you give them. Designing in High Definition also has its advantages, since you have a lot more control over the minor details of the project.
- Relate to the Service/Product: Find out what the company does and how it’s viewed (or wished to be viewed) by the public eye. The logo should then relate in some small way the concept, service, product or whatever relates to the company and the motto they stand behind.
Making logos can be a complicated business, most often unless contacted to do so; you will have competitors submitting logos to the same client out of which one is selected. To be the best among them, you’ll need to be in constant touch with the client to make sure that what you’re delivering is the logo and design that they want and feel represents them the best. This is a skill that comes with experience and time, but applying yourself to do this will greatly benefit you.