As we are aware of the fact, logo is a signature to prove the legal ownership of a company and hence really important. They basically narrate the story behind a particular brand and have only a few seconds to do that. The human brain is hard-wired to understand and memorise shapes and that is the basic to how we learn things. Thus, a shape is of paramount importance in designing a logo.
What Is a Logo Grid?
Logo grid is a tool that helps logo designers create shapes, which are harmonised geometrically, thereby assisting in the process of building a logo.
One thing to keep in mind here is that logo grids are only one type of design technique, and aren’t necessary for every design project. It is especially useful when you need to create a design that might often render at extreme sizes – both small and large. In such cases, using the grid helps in creating a final product that is aesthetically designed and has a visual harmony and thus purposeful.
Logo grids, which are also referred to as construction guides, are commonly made from an actual square grid. But, designers also use circular logo grids and other unique grid systems if the project includes “invisible” lines for heights, spacing between elements and whitespace. This important tool in designing a logo where a perfect harmony is created between empty and filled space is based on a mathematical approach.
Here are 7 useful tips that will make you use logo grid in the most efficient manner:
- If you are using a grid, start using it from day one. Start creating the identity of the design that you have in mind using relevant grid systems. It looks complicated to use in the beginning and you will be tempted to baulk and just scribble, but resist that temptation and you will be really grateful that you did it.
- There are some grid concepts that exist whether you use them or not and the most common example of it is Rule of Thirds. A person’s eyes move according to this principle only across a visual element and we all know that the power of the logo lies in its visual nature.
- Use grid, but don’t over-rationalize every single line with it. Grids help create organisation and focus, but overuse will kill creativity and flexibility. Overusing and staying within the constraints of a grid will make you feel locked into specific shapes and patterns; experience says if the designer feels locked and clipped, the logos will replicate the same feeling. If you want your logo to appeal, the designer should feel good and happy creating it. As a designer, if you don’t know when to break the grid rule, you will limit your creativity and the net result will be bad.
- Create a timeless masterpiece by making a grid an integral part of the design. Use it to help you see options of how and where to draw lines and how to juggle up everything so that it makes visual sense. But, don’t let it kill your creativity. Be flexible to add something if you feel like to make the logo more appealing. At times, gut feeling makes all the difference and designers as a breed should always follow their gut feeling. Only then, they can create something stunning and timeless.
- Grids can help you plan better for elements such as space and create harmony with ease. Use the grid and basic geometric shapes to create a compelling and professional-looking design. They actually help in polishing the idea that you have in mind, so make efficient use of it.
- Don’t take grids as constricting, but make intelligent use of it. You cannot make a weaker design look stronger by using it. The concept needs to be full proof and only then making use of this medium will result in a strong logo.
- Never try to include mathematical ratios in a logo where they don’t exist. It will unnecessarily complicate things. Logos that are simple and crisp are more likely to appeal than ones, which are made complex pointlessly. Choosing to use a grid should actually enhance your design and disrupt the appeal by adding anything insanely.
Using a grid system seems to be one of the latest trends in designing logos, but actually speaking, it has been there for long. The golden ratio or the golden rule that designers adapt in logo designing has been there from centuries ago and the famous Mona Lisa painting is the live example of it. The different grid systems have been in use for hundreds of years and Villard Diagram is an apt example, which has been in existence since the medieval times. The print media and website designers have been using it for a long time and the process and the logo designers have also joined in now.