If you are in a business, you will know the importance of having more customers. By having a website for your business, you will be able to reach out to millions of potential customers through internet. It is important to get your website design right as they will determine the online business activities, which come with the new sales channel and also the additional profit from the online platforms.
As a business owner, you will have to figure out the kind of website that is needed for the business. You should also figure out if there’s a need for outsourcing the task of building the site and if the answer is yes, you need to then decide on how you are going to choose the right website designing agency.
Here are seven smart tips to hire the right website designing agency.
- Know Your Requirements: Before you start looking out for someone to design your site, make a list of websites that you like and also make a note as to why you like them. You can pick a few of the sites you like for its aesthetics and the other sites for its workflow and its functions. This will certainly help the designers to identify your tastes better and they will be able to visualize the kind of website you are looking at for your business purpose.
- Check out the Designer’s Prior Works: It is important that you review the designer’s work quickly to figure out if it matches your preference. Once you are clear about the kind of website you want to have for your business, the work gets easier as you just have to start looking out for designers who can develop the kind of website you are looking to own.
- Ask for and Look out for References: Referrals from business associates whose websites you really admire are your best source. When you are looking for a website designer, look out for references from the past as well as existing customers, and then look at the sites that they have designed. If you do this, you will be much clearer on which designer you can go with because this also highlights the popularity of the designer.
- Hire a Designer Who Can Design for the Platform of Your Choice: Check out for a firm, which has expertise in building websites on the platform that you have selected. For example, you could choose WordPress, HubSpot or Drupal, but the agency should be able to create a site for you on the platform you choose. Most of these companies also have partner ecosystems, so using a list of their partners as a start-off point is a great way for generating a short list of developers that you know are rightly accredited. If you have not chosen a CMS yet, look for a firm, which can assist you with the same.
- Setting a Realistic Budget: The cost for website design is completely based on the requirements of the project, which includes the intricacy of the design, any special functionality and also the number of pages the site needs. A basic five to ten page brochure style website will likely cost you around $2K; however, it also depends on the designer you are going with. Some can be really inexpensive as well.
- Find out Where the Work Will Be Done: You will have to find out from the designer as to where the work for your website will be done from. Some designers will outsource the work; you also need to ask the designer as to who will be doing it. There is nothing worse than recruiting a designer and then finding out that the actual coding is done by someone else and in case something is coded wrong, it will be very difficult to get it fixed.
- Determine If the Designer Will Be Able to Meet Your Deadline: Before starting the work or committing to a designer, check if the agency will be able to complete the project within the timeline defined by you. When you discuss about your project with an agency, just make sure that you are clear on the scope of what will be delivered, the kind of changes that you can request, what is required from your end to provide as well as the timeline required for the work to be completed.
You have to make sure that you are the one who will own the design and contents of your website. Before you hire a designer, you need to check if they are willing to sign on all intellectual property rights to your website. This is very important to know well in advance because if you do not own the design and content of your own website, it can prevent you from getting investment capital when you plan to sell your business. The above mentioned tips can be really useful if you wish to hire a website designer for creating your business website.