All of us are aware of brochures; you can find them stacked everywhere whether in dentist’s office or a weekend newspaper. One thing that generally hits you is all of them are boring. Unless you really have to kill time, you don’t generally give them a second look or unless they are really different.
Some people design it in a manner as if it is a book. They pack it with so much information that you feel like you’re about to read a full-length novel. Brochure making is an art and should be treated like one. It should have all important information designed in a way that a person gets motivated to pick it up and go through it.
Here are few ideas to make the brochure extraordinary and inviting. You can work on it right from contents to folding techniques, from a material used to binding and textures, the possibilities are enormous. What you will go through now are just the ideas and once your creative juices start flowing you can really use them to create a brochure that clearly stands out.
1. Think outside the Pamphlet: What we normally see is a single sheet that is either a bi-fold or a tri-fold. Step away from this regular boring flat pamphlet-like structure and into something that is interactive and three-dimensional. Try folding it like an origami. Interesting shapes not only engage the viewer, but also result in creating a lasting impression. Using the right font and deciding the flow of information will enable you to include a vast surprising amount of information within a relatively small space. As the shape will engage the reader, there is a high probability that the person will go through the entire material. Since such brochures that don’t lie flat can be more difficult for the clients to keep, care should be taken when you use this approach.
2. Simple but Informative and Interesting: Simple does not mean it has to be boring. If you use an embossing technique in a simple clean typeface on a white background, it looks really elegant. This approach is simple yet modern and such brochures work very well where you need to be sophisticated with the clients. Colourful vibrant brochures don’t really go well at such places. You can also add something as simple as tabs to have an immediate effect in terms of usability and navigation.
3. Reflect Graphics Physically. If the graphic elements are reflected in the folds of the paper, they really go well. The graphics in vibrant colours make the brochure very cohesive as a whole, each element working together to create a solid piece.
4. Insert Shapes: Why do you want to have only rectangular or square brochures? You can play with different shapes be it circles, triangles, hearts, whatever suits your business best. You can have circles all folding over each other to create an interesting action when you move each page to reveal what’s underneath.
5. Material Makes the Difference: You can pick the right material depending on what the brochure is meant for. Recyclable materials are in trend as it makes your business look more environmentally friendly and green. If you use recycled paper, people might look at you as someone who cares about the environment.
6. Use Different Illustrative Styles: This works well if you use the style keeping in mind the targeted audience. If you are addressing the youth, you can use bright colours and line work to create a young and hip effect. For kids, you can add something on the design, which when on brochure can be a part of it but when removed, it can be used as a fun factor by children.
7. Use Unusual Binding Method: Anything that is not normal can create a strong first impression. We generally see brochures that are saddle stitched. You just ditch this binding and go for innovative ones to catch your readers’ attention. They need not necessarily be expensive. You can try anything from threading or sewing, through to using an unusual clip or pin.
With the rise of the digital age, people might think that a brochure is no longer relevant, but that’s far from the truth. Actually speaking, brochure designing is gradually becoming more complex in terms of creativity and technology. To make your brochure count and serve the purpose, you will have to think outside the box so as to come up with a unique idea. It should be exceptional and at the same time align with the technical necessities.
If you really want to create something different or something unique, don’t be afraid of change. You have to break the conventions and come up with things not thought of or applied earlier. Then you are sure to create a brochure that would be so inviting and extraordinary that everyone will want to go through.