Designing a website can surely be taken as a fun challenge. Earlier, people used to think if they have good content and the right domain name, they are good to go. Not much importance was given to the design factor. In reality, a successful website is a perfect blend of great design, content, functionality and domain name.
If all these factors are taken care of, then there is no hindrance to increasing traffic and sales, but if any one factor is compromised it can result in undesired results.
Here are seven common mistakes that can lead to unhappy customers and ruin your business prospects. Take care not to commit these mistakes while designing your website.
1. Tiny Clickable Areas:
Hyperlinks are meant to be clicked. But if they are designed in a manner that they are too small then the purpose is lost. A large clickable area makes it easier to hover the mouse cursor over the link, especially in a case of those users whose hand movement with the mouse isn’t very precise. Care should be taken while designing to either make the whole link bigger or increase the padding around the link. Users should get the feel that the links are working with them and not against them.
2. Using Pagination for the Wrong Purpose:
Pagination basically refers to splitting up content into several pages. It is used on websites that have long lists of items. If everything is displayed on the same page, then it makes the page slower to download. Using it for content pages to increase page views or to squeeze more money from ads get annoying for the users. It is like creating a barrier for the visitor as he needs to load several pages just to read one article.
3. Slow Loading Sites:
Slow sites are “no sites.” An average attention span of an online user is 3 seconds. If your site takes longer to load, the users will be frustrated and leave your site without clicking or converting on any actions. This rule is true for landing page as well as all interior pages.