Designed & Made in Los Angeles Logo Revealed
Posted under: The winning logo design of “Designed & Made in Los Angeles” was revealed by Antonio Villaraigosa, the Los Angeles Mayor for the garment hang tag logo competition. Mr. Mayor unveiled the creative design work at a press conference on October 15, 2011 at the Cooper Design Space downtown.
Youth Monument’s Colby Long was the designer behind the design of winning logo which actually illustrates a hand holding a sewing needle encircled by the words “Designed & Made in Los Angeles” with “&” sign shown as a piece of thread.
“The goal of the “Designed & Made in Los Angeles” project is to help this industry continue to grow, and with 10,000 fashion-related companies employing 100,000 people, our city has the tools to get you from pattern design to movie premiere” said Villaraigosa.
The winning logo is one of the 23 designs that qualified for the contest. It will be available to all the accessory and apparel designers located within the city limit of Los Angeles to use on clothing tags, designer labels, store banners and official websites. Interestingly, 19 local design firms and manufacturers have already committed to participate in the program.
Some of the popular and well known designer brands who have signed in to take part in the initiative are:
- American Apparel
- Youth Monument
- LoudLove Jewelry
- Popomomo Los Angeles
- Petro Zilla
- Again
- THVM Denim
- Cerre
- Dream Collective Jewelry
- Edith Palm
- Bohemian Society
- Lavuk
- Belle N. Matisse
- Mila Hermanovski
- Jenny Dayco
- Penelope and Coco
- Sires Eyewear
- 722 Figueroa Brands
- Axthelm Collection
The “Designed & Made in Los Angeles” logo project is aimed at promoting the local designers and brands among international market, which will in turn help create more employment and product export opportunities.
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Kenya Hara: Accomplished Designer
When Kenya Hara, a Japanese designer, designed a logo out of Human hair at the Haptic Exhibition, he opened new gateways to creativity. “I designed it using human hair, which shocked some and impressed others. I believe that the human body has a great possibility to fill the walls of one’s home. I want people to use their entire body to create a fantastic world of art,” explains the visionary.
Sustaining excellence right from Nagano Winter Olympics, 1998 to “Designing Design” an influential book, Kenya Hara is a design institution in itself.
Hara theory is object designing and art out of the most unknown ideas. In a recent interview, Hara recalled the masterpiece in his career; ‘Re-Design: The Daily Products of the 20th Century’ in 2000. “That exhibition happened when a new century was beginning. As the art director of that exhibition, I asked many talented artists to redesign ordinary things like matchsticks, toilet paper and even diapers. Those objects actually became art pieces in my eyes, it was then that I posed the question to myself and society — what is design?” recalls Hara.
The essence to create design out of the uncommon and wild objects signifies his work. “Everything is design — a pen, a cup, the coaster the cup is placed on, each tile on the floor, the city. I want to awaken people to the reality of design and make them aware of the difference between re-inventing a design and creating a new one. That’s what interests me most — to understand the challenges in changing something from the old to new,” shares Hara.
Japan, his home-country, has lot of influence on him and the design projects. His latest being methodological floor design for Japanese houses, where footwear are not allowed inside the house, design something that comforts both the feet and the house. “Like in some other countries, the Japanese also take off our shoes when we enter a house. If the floor is more intelligent and can capture information about the human body like blood pressure, temperature and weight, we can imagine a new dialogue between a house and the inhabitant. A house can be a high-tech art form that combines various technologies,” he explains.
He recreates from old to new and culture oriented artifacts by not restricting his designs to current trends only. “Don’t think of the future as the next five years but think of it as a 40 to 50-year time frame. Similarly, when you go into the past, go back at least 100 years and from that viewpoint, look at what you can do today,” advises Kenya Hara.
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Titanic 2: Revealing the Replica Design
Titanic 2 is a global venture and Clive Palmer, an Australian billionaire seem to have done justice to it. The first thought was, will this be able to fight the harsh water currents all over again? Unveiling the design and plans of Titanic 2 in New York, it is another step in creating the much awaited replica and repeating history. The idea and gesture seem to restore the fallen glory of the then popular expedition. “Since we announced our plan in April we’ve had a huge amount of interest, particularly from people wanting to know how they can secure a booking for the maiden voyage, along with commercial sponsors.” said Palmer.
Caroline, daughter of John F Kennedy, is helping Palmer to execute the plan with similar dimensions, design and details, measuring 270 meters long (885 feet), 53 meters high and weighing 40,000 tones. The Titanic 2 ship is designed to have 840 rooms spread over nine decks, resurfacing the same model with better mechanism.
Palmer is holding a dinner party on USS retired aircraft carrier for the final show, in December this year. The nostalgic part is that the dinner menu is going to be the same as the original Titanic, an attempt to improvise the same feel of the fateful day. The guest list includes New York Senator Ruth Hassell-Thompson, Jean Kennedy Smith, US president’s daughter along with Palmer; James Cameron, the director of epic movie “Titanic” is also invited for the gala event. With an immense interest shown already by people, Clive Palmer is planning to start the first voyage, from China in the year 2016.
“It will be a great opportunity for business community of the United States and indeed the world to see amazing progress that’s been made on our Titanic 2 project,” Palmer said. Titanic took away lives of more than 1500 passengers and staff way back in 1912, hit by a huge iceberg, shutting down exuberating architectural dream of Thomas Andrews, the principal architect of the original Titanic.
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Now Designed & Sold in the USA
The American Design Club has organized quite a few notable exhibitions since inception in the year 2008, to encourage the young product designers of the United States.
Stepping up, the American Design Club is going to sell sample products, like furniture, house-wares and jewelry, from different designers at their new website. Products to be sold on the web-store will be chosen by the head designer of the club, Kiel Mead and other four managing members. Kiel is a Brooklyn-based designer and as per him, everything that’s put on sale at the website should fit certain quality perimeters and artistic aspects.
So what exactly are these perimeters and aspects? Mr. Mead pointed out that products being offered on the website are handmade designer quality with Fort Standard’s exposed-tenon stools priced at $250, Ladies & Gentlemen Studios’ Superior Server utensils for $30 per and Reed Wilson’s doormat with a price tag of $50.
You can visit the American Design Club website at www.americandesignclubshop.com.
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Giuseppe Zanotti bejewels Abu Dhabi
“Shoes are the quickest way for women to achieve instant metamorphosis” quotes Manolo Blahnik (Spanish fashion designer) and if those shoes are of Giuseppe Zanotti, trust us, women can achieve instant satisfaction.
Giuseppe Zanotti is world renowned, Italian by origin, women shoe designer who has freelanced with some top brass in the beginning of his career, for example; Roberto Cavalli, Dior, Missoni and Valentino. Zanotti patented his first shoe store in Milan in the year 2000, and has now spread all over the world. He has had the honor of being nominated four times for the “Designer of the year” and has also won the “Prix d’Excellence de la Mode” for best footwear collection by Marie Claire International in 2010.
Spreading its wings all over the world, Giuseppe Zanotti has now opened up a luxury showroom at Etihad Towers in Abu Dhabi. The store is a perfect adumbration of Giuseppe Zanott’s designs.
The blue-eyed Zanotti is famous for its designer shoes with exquisite embroidery and skillful use of diamonds. The innovative ideas and masterpiece footwear seems like a showpiece. He is been creating masterpieces for over 25 years now, and his collections seem to be like a reverie. Zanotti’s ideas about the design for women footwear in his words is “Just like boys talk to women and animals talk together, any single shoe talks directly to the woman.”
The elegance of Giuseppe design is flawlessly displayed in the Etihad Towers showroom. The 90 sq m space is a luxury fill which blends with the interesting and gorgeous design of the shoes.
An Etihad tower is already a famous mark in Abu Dhabi, quite well known for its posh and elegant interiors. The Giuseppe Zanotti design boutique fits perfectly in the beauty of the tower. The regal interior with appealing use of chandeliers and draperies looks charming with the bejeweled footwear. It lights up the whole place making those gorgeous shoes look way more striking.
Giuseppe Zanotti’s Autumn Winter Collection 2012 is now displaying compilation inspired by famous photography of Helmut Newton. The set includes nude shades with the use of fur and ankle candies. The use of strong colors was adopted by Zanotti, like browns, suedes and camels. Ankle wraps are very popular among celebrities like Jennifer Lopez, Selena Gomez and Kiera Knightly. The snake straps and crystal stilettos are all up, available in the store. During the inauguration of the store, Giuseppe Zanotti rightly said “If you know a woman’s body and different materials, you can apply all the ideas you want in a shoe.”
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Volvo Twin Concept Rides: Paris Motor Show
The Paris Motor Show may not have expected the twin surprises put up by Volvo which left many gazed.
Two highly advanced concept cars were the show stealer’s as well as stoppers at the Paris Motor Show. In the striking ‘rebel blue’ body was Volvo V40 R-Design, and the handsome V40 Cross Country. Standing with the ready to hit the road feel, Volvo V40 R-Design is in stain metal frame with grille. This wagon is equipped with twin exhaust pipes, sport chassis (optional), diamond cut 17-18 inches wheel, distinctive diffuser and new shocks.
The engine is available in turbo-charged 2.5 liter I-5 and turbo diesel 1.6 liter, super for auto-adventure fans. This Polestar shade model is an under dog and the launch of the same in the market will charge up the demand for skilled concept cars.
Though both the wagons have a meager chance to reach the Untied States market, we may vouch on Volvo V40 Cross Country performance graded to the level. This model belongs to the genus of XC70 (version of V70) and XC70. The Volvo Cross Country is a “ready to chase” sedan, fondly flaunting its faux-skid plates, grille and distinctive bumpers giving this roaring machine a very classic gold look. The wheels are taken from XC70 and there is a lot already been said for the engine performance.
These are globally in demand concept riding machines, despite the fact that there is no entrance to the United States auto industry.
For more information and pictures, read here..
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Pakistan Fashion Design Council tests Indian Market
It was in 1947 when the world witnessed the emergence of two new nations India and Pakistan. More than half century after India and Pakistan gained independence, the ramifications of partition continued to be felt in South Asia. Ever since, many efforts have been made by the populaces to boost relations between both the countries. The bilateral trade between the two countries has opened up a ‘golden route’ once again for the traders and buyers.
The salvage of the trade barriers between the India and the Pakistan has been warmly accepted by the locals. A benign gesture can be seen at ‘The Boulevard’ in New Delhi where a sprawling 5,500 square feet flagship store is being introduced by the Pakistan Fashion Design Council (PFDC). Design of this exclusive showroom gives a glimpse of purity and elegance. Aura of the showroom is an amalgamation of contemporary and panache design, with brilliant use of lighting fixtures making the apparels available in the store look more regal and extravagant. The retail apparels have been designed by renowned Pakistani fashion designers like Asifa Nabeel, Sonia Azhar, Sana Safinaz, Nickie Nina, Fahad Hussayn, Iman Ahmed-Body Focus Museum and Nida Azwer.
The PFDC India store is a one-stop-shopping place, where all the trend-setters have been provided with their own individual spaces and they can also design or construct their space as they like. Every week different designers will display their beautiful work through themes and leitmotif.
The outlet offers wide variety of traditional clothing which includes bridal shararas, lehngas in white and cream colours, suits and even a brew of traditional hand-work on western gowns. They are exhibited beautifully on the mannequins on display shelves and foil. The use of clothes, embroidery and cuts are in sync with the Pakistani couture. All in one place is a beautiful aspect to depict the traditional as well as modern designs. PFDC also aims to invite Indian fashion designers to retail at their high-end fashion store in Lahore, to give local people easy access to Indian designs.
While inaugurating the facility on Friday, P. Chidambaram, India’s finance minister, said, “Trade is a great driving force. Trade unites people. All trade barriers between India and Pakistan should be dismantled.”
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I-Mark Initiative for Product Designs
The launch of India Design mark or “i-mark” by India Design Council is an initiative taken due to the rising demand by the companies for certification of their product design.
Though the practice is new in India, to maintain better design standards, more and more companies are concerned over the infringement of their product designs. Earlier Indian companies relied on an internal system or a foreign authority or such certifications. With the usage of I-mark, there will be uniformity in label design and control on design breach entirely through an Indian Authority.
The Indian design Council has received the registration in two phases. The first phase saw 70 applications in which 31 applications were certified, the second phase may cross 150 applications this year. The first phase of registration wiped away the cream of the market certifying designs of companies like Wipro Consumer Care &Lighting, Godrej & Boyce, Crompton Graves, etc. The figure of 400 has been recorded so far compared to 300 last year.
A fee is charged for the process of certification and online registrations are compulsory for all companies. “Our assessment is based on the number of online registrations we’ve received so far,” says Hrridaysh Deshpande, administrator, India Design Mark. The design Council is trying to build principles and benchmarks that will make all the companies to squeeze their patent product design under one authority and minimize design-copy cases. “The parameters include not only the aesthetics of the product, but also metrics such as whether the product is designed in-house, is it eco-friendly, and so on. This is useful because it helps you raise the bar while designing products. You will obviously keep these factors in mind,” says Parag Kulkarni, senior vice-president & business head, commercial lighting & furniture business, Wipro Consumer Care & Lighting. The sacrifice in quality of the product packaging and grading will depreciate and no sub-standards design of products will sustain in the market.
The kick start of design certification will also help Indian products to encompass better recognition in the foreign market. According to the Design Council, almost all commerce sectors have applied for the I-mark including consumer goods, manufacturing, automobiles, etc. Thus both consistency and disparity in product design will be attained. “Standards such as these would help catapult India as a global manufacturer of quality products,” says Keita Muramatsu, president & chief executive, HMSI.
There will be new entry for creative and never-seen before looks of commercial items in the market, promoting resourceful ideas and innovations.
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New Human Resources Design Strategy by University of Wisconsin
The current plan designed for personnel system needs improvement and that only laid the authentic process for Human Resources Design Project by the ever-popular research and education institution, the University of Wisconsin, Madison. The University management has put up an advanced plan to design the Human Resources System unlike the existing plan put forward by Government Personnel System for state agencies.
Gary Sandefur, Dean, College of Letters & Science and chair of the advisory committee, said “The primary reason [for the new plan] is that we’re competing internationally with other world-class education institutions, so we need to be able to recruit, retain and reward individuals at University of Wisconsin that are the best”.
University was using a plan designed for personnel system for state agencies by the government, the work of which is different to the University’s HR purposes. Director of Human Resources, Robert Laving said “The Wisconsin Idea is that we are to engage in the state, nation and world, and to produce knowledge to enhance that state, nation and world, so we have a very different mission than that of state agencies.” The new system development requires a design plan to target individual needs, personnel requirement in recruitment, discarding faulty human factors and subsidies the plan from state agencies personnel system missions. The plan formation included more than 50 public campus events, with 7000 plus members from UW community in multi-lingual form. As per director of the HR department, the plan development was an opportunist dream but also challenging, because large number of people were involved.
“The next step will be to inform the University of Wisconsin community, of the plan’s workings through public discussions before bringing it before the Regents.
The numero-uno factor in the design and restructure of the plan is personalization for major HR purpose, like calculated compensation, control on task completion and other faculty benefits. According to Laving, after the plan approval by the Board of Regents, the same will be put forward to Wisconsin State Legislature’s Joint Committee on employment Relations, and implanted in June next year.
New design of the personnel system would not only bring liberal changes for the faculty but is also aimed to improve education. “We need to be in the best possible position to attract the most talented staff in order to provide the best education for our students,” Laving added. Students might reciprocate in a mixed notion but the new plan put together by the help of Human Resource Design Project will be persevering with other colleges and retain its quality oriented working.
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D&AD London: Apple Show
After the success of iPhone 4 (I firmly refer to the sales figures here), a notch to the top is surely well balanced for Apple & Co. when Design and Art Direction Awards (D&AD) in London chose Apple as the best design studio of the last 50 years. This is that little round cherry on the cake for Apple apart from the nice lick on the icing!
Sir Jonathan Ive, (fondly called Sir Jony), the second name for Apple or the father of iPod and iPhone, understood how iconic the appreciation is, when bestowed by D&AD and thus his speechless presence holding the award was acceptable. It was celebration time for D&AD as well, completing 50 years and cementing excellence as they rise in the Design Marketing industry. It screamed out loud about their presence and credibility when Apple made its presence felt on one of the most prestigious platforms.
As expected In Apple the job is performed always with glamour and high competitive emotions, digital or non-digital. Thus, Ive did not only deck himself up for the gala night but with him accompanied his grand team of 14 men and 2 women to receive the best studio award. The stage was filled with nostalgia when the army raised their bar of excellence at D&AD. “If anyone wondered whether D&AD mattered, the world’s most valuable company has flown its entire design team over” said Robert Senior, chief executive of Saatchi & Saatchi.
It is rare to see a man withdrawing the success off his shoulder and sharing it with his studio team. It was at D&AD only where the correct mix of iconic contribution and applauded design ideas jelled with the designer emotions. Among the gurus who praised Apple advanced technology and theorems, was Clive Grinyer, a famous with Samsung and Cisco as product designer, co-founder Tangerine. “Just extraordinary to see 17 members of Apple design team on stage for 50 years of D&AD. Heroes” he said.
The hype created in London by D&AD is no more than a green signal for the competitive and creative associates to outsmart Apple by training their own Army of success.
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