Associated Press gets an Identity Design Lift

Feb 26, 2012 by admin    No Comments    Posted under: Design Firms

Objective Subject is a New York based consultancy that has designed a fresh identity structure for The Associated Press news agency.

The new identity structure combines all of Associated Press services, products and businesses under one brand name. The AP identity is black stencil style logo and underscored by a red line where flexible color scheme refers to diverse services and products.

The AP identity re-branding is being looked at as the first major overhaul in last 30 years after the master brand strategy implemented in the year 2010.

‘The new identity of Associated Press interprets emergent set of digital services and products, and characteristically conveys our responsibility as reliable news source’ says Tom Curley the CEO and President of Associated Press.

As per AP management, the new structure will be pushed through in steps, starting in March with a new AP.org website followed by enhanced image,, archive and video sites.

Richard Newland Quits as a Design Head of HSBC

Nov 23, 2011 by admin    No Comments    Posted under: Graphic Design Tips

Richard Newland has left the group of HSBC Company as the global head of design and retail network development at HSBC. Richard was with HSBC for almost seven years and will now be operating as an independent customer experience specialist.

He had been contracted to work on the creation and deployment of the HSBC’s global retail branch design formats with global workplace design along with HSBC Premier and Business.

There has been no announcement on a replacement for Newland as informed by a spokesman for HSBC bank.

‘My time at one of the world’s biggest brands has been fantastic, working with some wonderful people on some truly global transformation projects. However, the time is now right for me to find a new challenge’ says Newland.