Make a Statement With Spotless Graphic Designs; Cristiano Siqueira

Aug 26, 2011 by admin    No Comments    Posted under: Design Firms, Designer Interviews, Graphic Design Tips

We know it’s been a while since we last interviewed a professional graphic designer for you, however, we do think the wait was worth this one. Today we are bringing to you Cristiano Siqueira from Brazil, a graphic design artist  and illustrator who has had the pleasure of associating with brand-names like Microsoft, Nike, Gillette etc etc.

Continue reading below for some amazing design tips and a detailed interview session.

DesigningTips.com – Please tell us a little about yourself, where are you from and how did you end up being a freelance graphic designer?

Cristiano Siqueira – I’m an illustrator working from my home office in Sao Paulo, Brazil. I’m 31 years old… Well, it’s really hard to talk about myself; I don’t think I have anything interesting to say about myself!

Okay let’s try this one time: I like football, I like to go out with friends to drink beer and talk useless things, however at times I also talk about some other things, like career, life, Oh and I’m married I don’t have kids, pets, plants, just a small apartment a Wacom tablet and a Mac.

I took some time to realize that I could work as a graphic designer. My educational pattern was a technical course of communication design, based in traditional art, painting, drawing, sculpture and I had some talent in that field. So, I thought I could be a painter or another sort of artist in the future, after further studies, of course. During that time (1996) a “Designer”, for me, was more like an architect or a professional with years and years of experience. Nowadays, people learn Adobe Photoshop and Illustrator and call themselves a “Graphic Designer”. I wish that it was so easy to be one 15 years ago, but it wasn’t. So, with acknowledgment I got in school, the only job I found was of an assistant of another assistant in a small graphic design studio. I got accepted there because I was good in drawing and the employees wanted me to draw few things at the studio, like hand drawn lay-outs, sketches of characters, logotypes, etc.

Once I started at the design studio, daily routines turned out to be quite different than planned. I didn’t make any drawing, as I’d thought and seated in front of a computer with the Adobe Illustrator 7 and asked to redraw scanned logotypes to be applied in books and other stuff. So that’s how I first came in contact with Illustrator. Days and days of redrawing logos made me good with pen tool I think… (Laugh out loud) and that’s how I got promoted to another section, to cut background images from a picture in Adobe Photoshop.

Of course I had problems performing simple tasks, since I didn’t know anything about Photoshop and Illustrator, but I think I have an obsessive (and maybe morbid?) quality for perfection and I took this task as a challenge, studied Photoshop and Illustrator every day, trying to use something more than pen tool. Someone at the design studio suggested me to start colorizing my own hand drawn works in Photoshop and I did it, getting some of the unexpected and out of the world results. With these great outcomes, the directors of the design firm realized that I could do a lot more than cutting off images and that’s how I got to work on my first design project. And this is how, following step by step, with many success and failures, I ended up being a “Graphic Designer”.

Almost 6 years later, after working as a designer for books, CD covers, packaging, etc… I finally started my career as an Illustrator artist. Initially, working for children books and packaging design (with the partners I had from the graphic design jobs), later for magazines and advertisements. The first year as freelance illustrator was really bad, very few projects and that too well underpaid. I had a good experience in graphic design industry however I didn’t know how an illustrator could work like that; the first year was much more of a learning curve.

I found a lot of information on internet blogs, different web-forums, and while interacting with experienced design professionals. I found the SIB (Brazilian illustrators association) and while networking with graphic artists on board, I learned more on how the illustration industry worked, with the knowledge about quotations and contracts. The second year was way better, a lot more design projects and much better payments. I also started sharing my work on different design portals like DeviantArt and of course on my own website. Since then, the ball kept rolling and I kept myself working on new projects and upgrading day by day.

DesigningTips.com – Is it necessary to go to design school to learn how to be a good graphic designer or is it enough to “attend the school of hard knocks?”

Cristiano Siqueira – In my opinion, yes! It’s good to study, to become a graphic designer and even after starting out. The designer needs to keep taking lessons because a lot of new things related to design industry keeps coming around and the creative artist needs to stay up-to-date. For basic development, I think it’s essential.

To be a good designer, one needs to know the basics of his work for example; Composition, color theory, typography, illustration, photography, gestalt, semiotics.

According to me, good designer is a professional who is able to manipulate the graphical language to transmit ideas and concepts. You can only be successful at this, if you study design basics and learn from the past experiences of other design professionals and researchers. All of these things can be learned at a good design school.

DesigningTips.com – What are the key elements of a good design?

Cristiano Siqueira – Key basics of a high-quality design are; good and clear communication, the efficient use of graphical elements to support the communication, high technical level of execution and creativity.

DesigningTips.com – Is good graphic design a function of creativity … of sound experience … or both?

Cristiano Siqueira – I think good design is a realistic portrait of a communicative intention. I mean, the design is good when it can translate an idea, concept or message from an image that can be successfully received by targeted audience. To be precise, when people can actually understand what you really want to say!

DesigningTips.com – Is there any real difference between graphic designing (brochure/pamphlet/logo), a room (office space/bedroom) and clothing for a beautiful woman?

Cristiano Siqueira – Sure, each request has its own language, common codes and references. While using the key elements of a good design I just stated above, you need to use the right basics to be efficient in your communication, and the right elements can be found by studying the language of the different uses, however they all are quite relevant or similar works.

DesigningTips.com – How do you work on your graphic design projects? I mean, what design software, applications and design tools do you use the most for your projects?

Cristiano Siqueira – Primarily, I like to draw some simple sketches on a sketchbook which is always lying next to me. This is just to clarify ideas and concepts. I get on to the computer only when I have something more understandable in mind. So I draw more sketches on computer, even by using my Wireless Wacom tablet and Photoshop or Illustrator (for vectors). From start to finish, the process is drawing, painting and getting references to actually draw what I really don’t know to depict. Sometimes these references are photos, and at times are 3D renders. So, basically my tools are: Adobe Photoshop, Adobe Illustrator, wireless Wacom tablet, Poser, and digital camera to take high-quality reference pictures.

DesigningTips.com – Are there ever times when design changes are radical?

Cristiano Siqueira – In my designs you mean? Well, of course… either by client request, or at times by my creative self. My objective is to get a good design work to my client, and in order to get the best results, I can change or modify everything from the start. I think it’s better to change everything while you are working and are in the process rather than at the end.

DesigningTips.com – Can you tell us about your graphic design portfolio and clientele (people you have worked with & for)?

Cristiano Siqueira – Sure, I can tell you everything about my illustration portfolio since this is the field I’m good at… I had the pleasure to work for: Microsoft, Nike, Gillette, BBDO NY, Goodby, Silverstein & Partners.

I’ve been working with the major publishers here in Brazil, such as: Globo and Abril, along with companies such as MasterCard Brasil, Azaléia, etc.

You can always get to know more about my design portfolio from my website here.

DesigningTips.com – Any graphic design tips you would like to share with freshers just starting out in the design industry?

Cristiano Siqueira – Just keep studying and taking care of the excellent work. Clients come and go, but your creativity should stay. Try to make a statement with your neat and spotless graphic designs.

Got anything to say? Go ahead and leave a comment!