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6 Ways to Design Your Brochure to Be More Effective

May 18, 2016     No Comments    Posted under: Design Firms

How can one make a brochure more effective? How to write copy, which gets the brochures and flyers read? Well, it is possible; however, you have to follow some methods. When you add up all the costs to develop a brochure or flyer, photography, writing, graphic design and then printing and also the time you or your staff spend on associated chores, one simple business envelope-sized brochure will cost around sixty cents per piece or may be more.

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This is the case even if you use a low cost online printing service to print the brochures. The cost of postage, in case you have plans to mail the flier, shoots up the cost. If you put it all together, the final rate for a mailed piece of sales literature is likely to be more than a dollar each for small businesses. The cost is not the only thing you need to be worrying about. Each and every piece of literature that you send out gives an impression on the prospects. If you leave a wrong impression, then you run the risk of losing sales and also alienating customers.
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7 Must-Have Components of an Efficient Brochure Design

May 18, 2016     No Comments    Posted under: Design Firms

If you’re planning to create a brochure to drum up sales or to announce a new product or service, you’re probably wondering what you can do to ensure a good response. Brochures are great ways to advertise the skill set or business, but to make it really work you need a host of factors to fall in the right place.

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A comprehensive, detailed brief is important as it becomes the guiding document for the entire design process. It spells out exactly what you, as the designer, need to do, and the constraints within which you need to do it.
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Top 10 Brands of 2013 on Social Media

Dec 25, 2013     No Comments    Posted under: Design Firms

StarCount dubbed as “The Social Playlist” has come out with an info-graphic of top 10 brands of 2013 on social media (various platforms like Facebook, YouTube, Twitter and so on..). Check out the list of brands below and the reason for their top rankings.

  1. Samsung Mobile: Samsung pushed technological boundaries this year, debuting curved screens and its flagship Galaxy S4 smartphone. The South Korean tech giant consistently produced engaging social content throughout 2013, which resulted in them gaining over 14 million fans on Facebook, 4 million followers on Twitter and over 86 million views on YouTube.
  2. Walt Disney: Captivating both young and old audiences around the world with its summer smash Monsters University, Disney has also found great success on social media this year. It gained nearly 1 million new fans on Chinese network Sina weibo, and just over 2 million on Facebook.
  3. National Geographic: Celebrating the publication’s 125th anniversary this year, National Geographic was the most popular brand on YouTube in 2013. Its videos were watched an incredible 160 million times.
  4. Nike: Nike embraced social media as a core part of its marketing campaigns in 2013, producing viral videos that featured some of the world’s biggest sports stars. Its YouTube videos were viewed over 50 million times this year.
  5. Google: With the unveiling of its revolutionary head-mounted display, Google Glass, it’s been a big year for Google. The tech giant has also impressed on social media – earning almost 3 million new fans on Facebook, putting its total following on the network above 15 million.
  6. Coca Cola: The drinks giant’s Share Coke campaign was a huge success, with over 15 million new fans liking its Facebook page in 2013. It also gained a massive 58 million views on its YouTube channel in the past year.
  7. MTV: Following the success of the MTV Video Music Awards in August, with raunchy performances by Miley Cyrus and Robin Thicke, the music-video network enjoyed huge success on social media after a combined 10 million new fans following them across Facebook, Twitter and Google+.
  8. Facebook: Facebook solidified its position as the world’s most popular social media network this year. the California-based company is also the most followed brand on Facebook, after gaining 16 million fans on its own page in 2013.
  9. Instagram: Instagram has gone from strength to strength in 2013, after debuting video capability, which proved popular amongst its fans. their own official profile on Instagram gained a colossal 16 million new followers this year.
  10. YouTube: Thanks to Google’s streamlined integration of its YouTube and Google+ services, the video-sharing service has seen a huge rise in popularity on the world’ fourth most popular social network. Over 3 million fans followed YouTube on Google+ in 2013.

Here is the info-graphic:

Top 10 Brands of 2013 on Social Media

Jay

Jay

I currently hold editor-level position with DesigningTips.com and Founder as well. With a group of online & offline companies under the Soofi Group in my kitty, writing for the design genre was an interesting support to DesigningTips.com. In my opinion, everyone has their taste for design, plus the scope of writing is wide and thus the contribution I make here through words would encourage me to explore this section aptly.

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Top 10 LinkedIn Company Pages of 2013

Dec 11, 2013     No Comments    Posted under: Design Firms

LinkedIn today announced the top 10 company pages of 2013. The stunning representation, convincing content, and appealing status updates have effectively gained the interest of LinkedIn users throughout the world.

Have a look at the best and most creative LinkedIn company pages of 2013 and some essential tips on how they made it to top of the list.

Adobe

Adobe LinkedIn Page

Adobe highlighted their brand with showcase pages of the products like Adobe Creative Cloud and Adobe Marketing Cloud where they allow tailored messaging user engagement for clients.

AppleOne Employment Services

AppleOne Employment Services LinkedIn Page

AppleOne Employment Services stood out by using rich media and images on their LinkedIn page. AppleOne showcases the content on their page with the help of attention-grabbing images. Images in the status update are a great way to enhance user engagement.

Commonwealth Bank

Commonwealth Bank LinkedIn Page

Commonwealth Bank engaged their LinkedIn page followers by asking thoughtful questions through status updates. They were also actively participating in comment conversations by responding at the right time.

Dell

Dell LinkedIn Page

Dell tends to publish interesting facts and snappy intros through the status updates which in turn sets up platform for better user engagement at their LinkedIn page.

HubSpot

HubSpot LinkedIn Page

HubSpot uses various marketing tactics to showcase their strength and one such approach is to use sponsored status updates to garner interest and user engagement.

Four Seasons Hotels and Resorts

Four Seasons Hotels and Resorts LinkedIn Page

Four Seasons Hotels and Resorts used a policy of the show & tell. They used Youtube videos in order to engage users directly in the feed.

Kellogg Company

Kellogg Company LinkedIn Page

Kellogg Company shows off its corporate culture by publishing different awards that the company has received to increase user engagement over at LinkedIn page.

Marketplace Home Mortgage

Marketplace Home Mortgage LinkedIn Page

Marketplace Home Mortgage shares expert opinion and tips through status updates in order to engage LinkedIn page followers. This also showcases their expertise in the home buying and mortgage industry.

Mashable

Mashable LinkedIn Page

Mashable engages audience by sharing valuable content that is of top quality and easy to consume, through their LinkedIn page.

NPR

NPR LinkedIn Page

NPR uses our approach of publishing valuable lists in the form of top 10’s, or do’s and dont’s in order to gain audience interest.

Jay

Jay

I currently hold editor-level position with DesigningTips.com and Founder as well. With a group of online & offline companies under the Soofi Group in my kitty, writing for the design genre was an interesting support to DesigningTips.com. In my opinion, everyone has their taste for design, plus the scope of writing is wide and thus the contribution I make here through words would encourage me to explore this section aptly.

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Best New Year Website Design for 2013

Jan 1, 2013     1 Comment     Posted under: Design Firms, Design Tutorials, Website Design

Here is what we thought was the best new year website design for 2013 introduced by GoDaddy.com. Have a look and share your thoughts in the comment section below.

GoDaddy Website Design 2013

GoDaddy.com is known for their creative website design and this is another example of elegant creativity from their in-house web designers.

GoDaddy Logo Design

Jay

Jay

I currently hold editor-level position with DesigningTips.com and Founder as well. With a group of online & offline companies under the Soofi Group in my kitty, writing for the design genre was an interesting support to DesigningTips.com. In my opinion, everyone has their taste for design, plus the scope of writing is wide and thus the contribution I make here through words would encourage me to explore this section aptly.

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Top 10 Excuses to Get Cheap Design Work Rates

Oct 22, 2012     No Comments    Posted under: Design Firms, Design Tutorials

Interestingly, I have come across quite a few designers lately raving about money dispute with the clients on different community forums. Since, I thought this article might be useful for most of the inexperienced designers.

Top 10 Excuses to Get Cheap Design Rates

Here is a list of top 10 excuses made by clients to get cheap design work rates for their projects.

  1. Do this work for cheap and we’ll make it up in the next design project.
  2. We can not pay upfront, and will only release payment once you have delivered the final design.
  3. You will get massive publicity and a lot of work once you have done this design project for us, for free!
  4. After having a look at the rough design copy, this is what you get: “We are not sure if this is what we want, however let us discuss this within our team, partner, family, etc and we shall get back to you.”
  5. Project is little delayed because we do not have enough time at the moment. Keep our tab open and we will continue working on the design next month.
  6. Work contract? Don’t you trust us? I thought we were cool 😉
  7. You can send us an invoice once the work is complete.
  8. We cannot do $x,xxx because our budget is only $xxx, firm!
  9. The last designer we had, was doing it for $xxx.
  10. We cannot pay you upfront because of some financial issues; however we will definitely make it up after you have delivered.

Please understand that the list of top 10 excuses wasn’t compiled to mock any firm or individual, however is published to bring novice designers into reality, and out of fantasy world so that they can stop losing money on offering cheap design work rates.

image source: unknown

Tania Arcot

Tania Arcot

Tania Arcot is a freelance writer & entrepreneur living in Chandigarh, India. She was born with a writing flare and has been doing it for self-satisfaction ever since. She has secured degree in Textile Design from quite popular Northern India Institute of Fashion Technology (NIIFT). Check her out and read some of her other write-ups as facebook notes here. Snippet from Tania’s writings –
“There is a tide in the affairs of men.
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.
On such a full sea are we now afloat,
And we must take the current when it serves,
Or lose our ventures.”

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Designed & Made in Los Angeles Logo Revealed

Oct 20, 2012     No Comments    Posted under: Accessory Design, Design Firms

The winning logo design of “Designed & Made in Los Angeles” was revealed by Antonio Villaraigosa, the Los Angeles Mayor for the garment hang tag logo competition. Mr. Mayor unveiled the creative design work at a press conference on October 15, 2011 at the Cooper Design Space downtown.

Youth Monument’s Colby Long was the designer behind the design of winning logo which actually illustrates a hand holding a sewing needle encircled by the words “Designed & Made in Los Angeles” with “&” sign shown as a piece of thread.

“The goal of the “Designed & Made in Los Angeles” project is to help this industry continue to grow, and with 10,000 fashion-related companies employing 100,000 people, our city has the tools to get you from pattern design to movie premiere” said Villaraigosa.

Designed & Made in Los Angeles Logo Revealed

The winning logo is one of the 23 designs that qualified for the contest. It will be available to all the accessory and apparel designers located within the city limit of Los Angeles to use on clothing tags, designer labels, store banners and official websites. Interestingly, 19 local design firms and manufacturers have already committed to participate in the program.

Some of the popular and well known designer brands who have signed in to take part in the initiative are:

  1. American Apparel
  2. Youth Monument
  3. LoudLove Jewelry
  4. Popomomo Los Angeles
  5. Petro Zilla
  6. Again
  7. THVM Denim
  8. Cerre
  9. Dream Collective Jewelry
  10. Edith Palm
  11. Bohemian Society
  12. Lavuk
  13. Belle N. Matisse
  14. Mila Hermanovski
  15. Jenny Dayco
  16. Penelope and Coco
  17. Sires Eyewear
  18. 722 Figueroa Brands
  19. Axthelm Collection

The “Designed & Made in Los Angeles” logo project is aimed at promoting the local designers and brands among international market, which will in turn help create more employment and product export opportunities.

Jay

Jay

I currently hold editor-level position with DesigningTips.com and Founder as well. With a group of online & offline companies under the Soofi Group in my kitty, writing for the design genre was an interesting support to DesigningTips.com. In my opinion, everyone has their taste for design, plus the scope of writing is wide and thus the contribution I make here through words would encourage me to explore this section aptly.

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Top 10 Forums for Web Designers & Developers

You will find hundreds of knowledgeable forum communities online for web developers and designers, however not all are maintained with high standards. You should perform adequate due-diligence to find the right forum.

You should keep in mind that good quality and high standard forum should have characteristics of substantial user-base with 50%-70% of them being quite regular and active. One other aspect to evaluate is the quality of content available in the forum with effective management.

Top 10 Forums for Web Designers & Developers

Here is a list of top 10 most popular forums available for web professionals like developers and designers:

Adobe Forums – The forums are quite effective and supported by the Adobe itself. There are quite a few interesting segments (like Print Design, Web Design, and Typography) on Adobe Forums that you should check out.

Designerstalk – The Designers Talk forum has a huge user-base of over 400,000 developers and designers. And, you can always find someone available for help.

Dev Shed Forums – You will find professionals from different areas and skills ranging from web programming to design, to databases and much more.

Digital Point Forums – Digital Point community is one of the oldest and well-known forums. You will find discussions ranging from search engine optimization, search engine marketing, and other web developer related issues that may also be of interest to professionals.

Graphic Design Forum – Graphic Design Forum is exclusively for graphic designer related discussions.

Kirupa Forums – These forums are for web designers and developers who actively want to participate in discussions with over user-base of 100,000 members.

SitePoint Forums – This is another largest community forum available for webmasters and related professionals and is also an eminent source to some of the authoritative ebooks and web tutorials.

WebDesignForums.net – You will find effective tips, tricks and tutorials on different web design aspects from fellow community members. An added bonus is of availability of web hosting, server setup and marketing segment.

Web Designer Forum – This is a mid-sized forum with an active and loyal design community.

WebmasterTalkForums – Here is another medium-size webmaster discussion forum focused on interests of web designers and developers.

Are you using any of the following online communities? Share your experience about these forums with us in the comments below.

Puneet Pal

Puneet Pal

Puneet Pal is the sole proprietor of Mahal Pty Ltd., in Western Australia, a full-time professional dealing in the in the Transport sector. Puneet had his first bite of technology by working as a part-time Web developer. With a good understanding of website designing and unique concepts of digital devices, his works includes mostly the latest advancements in the hi-tech design market. Puneet’s design work includes, and not limited to, Party Images. His wife is an Italian, blessed with a daughter and struggling to ease out the tight business schedule, Puneet nurture his interest of writing as a savior from the ever running work. You can connect with him on facebook.

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Top 10 Free eBooks for Designers and Developers

Oct 14, 2012     No Comments    Posted under: Design Firms, Design Tutorials, Graphic Design, Website Design

If you are a web designer or a developer, and would like to learn more about designing, get your hands on one of these interesting eBooks available for download. Even though most of the books cost quite a bit in the market, you can get your hands on these top 10 creative eBooks absolutely free of cost.

Here is a list for your use:

Getting Real - Free eBook for Web Developers

Principles of Web Design - Free eBook for Web Designers

HTML5 WTF - Free eBook for Web Developers

How To Be Creative - Free eBook for Web Designers

Mobile Design & Development - Free eBook for Web Developers

Design Your Imagination - Free eBook for Web Designers

Bulletproof Web Design - Free eBook for Web Designers

20 Things - Free eBook for Web Developers

Type Classification - Free eBook for Web Designers

Web Style Guide 3 - Free eBook for Web Developers

Jay

Jay

I currently hold editor-level position with DesigningTips.com and Founder as well. With a group of online & offline companies under the Soofi Group in my kitty, writing for the design genre was an interesting support to DesigningTips.com. In my opinion, everyone has their taste for design, plus the scope of writing is wide and thus the contribution I make here through words would encourage me to explore this section aptly.

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Timberland’s Customized Shoes Charm

Oct 9, 2012     No Comments    Posted under: Accessory Design, Design Firms, Design Tutorials

You may judge a person’s personality from the shoes he or she wears! Relative to this notion, while adding to the trend of fancy collections and plush habits, Timberland’s upgraded product design methods by introducing “design your own shoes” concept.

Timberland Shoes - Design Your Own

The designing is to be carried out on iMac computers in Malaysia’s Klang Valley stores. The fun part is you can customize shoes into any wild or sober design while manufacturers are ready to get them done for you. Available for both man and woman, boots and moccasin styles can be personally designed with the selected colors and patterns.

Your chosen design styles are sent to Timberland owned Dominican Republic factory in Santiago and, in a span of five weeks, a handmade one-of-its-kind pair is delivered at your doorstep. This satisfies the creative hunger of shoe lovers. “This concept caters to individuals who prefer to have an original design for their footwear instead of having the same one as others,” explains Timberland Malaysia marketing manager Cheryl Chang.

There are not only experiments with the hues, but customers may also choose from different materials, stitches, cuts and heels. You can evaluate the type, style and look of your footwear according to the attire, occasion or collection, which makes it much more attractive. The variety is spread over 23 elements, which exceeds the usual expectations affix to classic brown boat Timberlands shoes. All the aspects of shoe design from stitching, laces, midsole, outsole, footbed, monograms, thread color, heels length, buttons, clips and many other details are carefully offered to the shopper and best finishes are provided by the designers.

Timberland - Design Your Own Shoes

It’s a great option for tailored gifts and to append your own taste to your shoes right from the first stage of production. “It’s tremendously popular among youth, particularly as unique and personalized gift.

You can select 14-inch women’s high boots, to our classic two-eye boat shoe with rubber outsole and lightweight leather upper, and the three-eye hand-sewn shoe equipped with a tough rubber lug outsole and a padded collar”  added Chang.

A treat to shoe fetish audience, price range from RM599 to RM899 has been decided. Stores with design-your-own facilities are in Suria KLCC; Lot 10, Bukit Bintang, KL; Pavilion Kuala Lumpur; and Sunway Pyramid and Empire Gallery in Selangor.

For more information visit www.mytimberland.com.my

Raman Sandhu

Raman Sandhu

Raman Sandhu has rushed and brushed her career with the fancy corporate world, yet still aiming advanced mechanism in human resources. Writing was never inherited, it is simply her flare of expression in anything and everything that she finds her interest of say! If readers can imagine what’s expressed through pen by Raman, its definitely a win-win situation for her. She has started writing with an experimented and quite varied genre of designs, and different aspects. While working as a human resource manager with an architect company, the language of design and decor is always easy to understand for her. You can connect with Raman through facebook profile.

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The leading source for design industry (web, graphics, animation, interior and exterior, accessory, fashion) to share latest news, tips & tutorials along with creative ideas & inspirational resources. Read more here..

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