5 Important Logo Design Tips

Aug 8, 2012 by Jay Mahal    Posted under: Design Tutorials, Graphic Design, Website Design

Logo designing is a considerable part of graphic design work and one of the most complex skills to perfect. This is because logos are designed with an intention to represent the brands or the values of the brand that the company intends to promote to their large number of consumers.

Though it is necessary to understand the process of designing a logo, one must also consider a few important points for creating an effective and successful face of the brand.

1)   Knowing what a logo is and what it signifies:

A logo is not just a design but a graphic mark or emblem used by companies, commercial business, sports team as well as individuals to promote a brand name or gain prompt acknowledgement. Knowing what a logo is and what it wants to convey is very important, before conceptualizing and designing one for your client. A logo generally is a blend of fonts, images, shapes and colours to draw recognition, respect and approval from consumers to whom corporations and companies largely cater.

A logo should hence be designed keeping the company, its value, product and motto in mind, so that it creates a niche in itself along with conveying the company’s brand name.

2)   Understanding the rules and values of logo design:

If you know what a particular logo is supposed to convey or what it should signify, the next step of logo designing is to understand the basic rules and values followed in the process. A logo designer should follow four basic rules or values while working on a project. It should be describable, be extraordinary yet remember-able, effective even without colours and have the same impact even when it is increased or decreased in size.

3)   Learning from others:

If you look at the different options, you will clearly find some very good and successful logos while some being outright awful. Understanding why some logos have been effective and why some have failed miserably, will help you learn and understand the effectiveness of insignia which help in your designing work considerably.

4)   Create your own process for logo designing:

After understanding all the above design tips, it is necessary to create your own process of logo designing. This is because every person has different style of expressing and crafting a plan. However any process that involves logo designing should consist of – initial design brief, ample study and thinking, sketching, prototyping and creating a concept, sending the designs to client for evaluation, revising with adding final touches and finally sending the file to the client along with providing “unlimited” revision service.

5)   Knowing how to use software for digitizing and finalizing logo:

Logo designing process and using software’s go hand-in-hand, to be honest. Knowing how to use Adobe Photoshop, Adobe Illustrator or Adobe Creative Suite facilitate in digitizing the work you have created. Digitizing the logo can be done as a transitional step, and be sent to the client for his review. In any case, knowing how to use the software is very important.

Let us know in comment section if our tips were important enough and of course, accommodating or not while designing a logo?

Jay Mahal

I am Jay Mahal and currently hold editor-level position with DesigningTips.com. I’m also co-founder of the site with Puneet Pal. With a group of online & offline companies under the Soofi Group in my kitty, writing for the design genre was an interesting support to DesigningTips.com. In my opinion, everyone have their taste for design, plus the scope of writing is wide and thus the contribution I make here through words would encourage me to explore this section aptly. Some of our well known brand-names are Loud Beats® Music, Sample Resume, Journalism Course and MBA Courses to name a few. You can connect with me through Facebook profile here.

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